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Pay-per-click - Wikipedia
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

What is PPC? Pay-Per-Click Explained - Portent
Pay-per-click marketing is an advertising channel where marketers don?t pay by the impression or purely for ad placement. The bid amount may affect placement, but the advertiser only pays when their ad is clicked by an online user. The most common PPC ad format appears on search results pages of search engines like Google or Bing.

What Is PPC? Learn the Basics of Pay-Per-Click (PPC ...
What is PPC? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it?s a way of buying visits to your site, rather than attempting to ?earn? those visits organically. Search engine advertising is one of the most popular forms of PPC.